From a Highland Farm to a ₱3,300 Bid
Published on: 09/06/2026
The coffee came from the highlands of Amai Manabilang, Lanao del Sur. And the man behind it was a farmer named Samuel Mumar Ochea Jr.
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The coffee came from the highlands of Amai Manabilang, Lanao del Sur. And the man behind it was a farmer named Samuel Mumar Ochea Jr.

At the Philippine Coffee Quality Competition (PCQC) 2026, the youngest competitor on the floor wasn't a barista in a city café or a roaster with a polished booth.

This is where the Expo earns its reputation. More than 50 exhibitors fill One Ayala's event space — spanning coffee shops, roasters, equipment suppliers, exporters, government agencies, and industry groups across the entire coffee chain.